Want a real career move where you can add value? Make an impact? Be excited about coming to work every day? Based out of Farmington, UT, CenterCal Properties is seeking a Marketing Manager to join the team!
CenterCal offers a compensation package you can feel good about and personal and professional challenges. Submit your resume/profile and let's talk!
In addition to a competitive compensation package, CenterCal offers a comprehensive benefits package and company culture that offers flexibility, is collaborative, family-oriented and focused on the health and well-being of its strongest asset – all employees!
Under the direction of the General Manager and SVP of Marketing, the Marketing Manager is responsible for supporting all efforts in driving the traffic, sales, and NOI growth of the assigned properties through implementing strategic and effective marketing strategies. The Marketing Manager supports the successful planning and execution of all marketing events and programming, actively nurtures tenant relationships, oversees the daily management of Guest Services, leads digital marketing/social media and public relations for the property as well as center related collateral/materials, print marketing & advertising. Under the direction of the SVP of Marketing, the Marketing Manager implements programs created by the corporate marketing team, growing to develop and implement strategic programs on their own accord, showing measurable results that impact the bottom- line profitability of the center.
Consumer Marketing and Customer Experience
The Marketing Manager is responsible for developing the center's marketing plan and customer experience initiatives that align with corporate directives while driving sales/traffic and NOI growth.
Successful implementation of the annual marketing plan by incorporating innovative and well-defined strategies and tactics to achieve stated objectives.
Leads local marketing events and programs that directly produce sales and traffic; manage contracts & insurance for vendors in compliance with company policies. Tracks spending for all events and ROI to report back to the company.
Supports and drives digital business concepts associated with the center's website, email database, and social media assets. Oversees and coordinates all center content assuring accuracy and value to the customer and driving retailer promotions/merchandise and marketing events. In alignment with the center's goals, it solicits email membership and followers on social media platforms.
Works in a collaborative and supportive manner with the General Manager, Corporate Marketing, and other departments to achieve sponsorship goals for the center & support partnerships that enhance the shopping experience.
Develops and implements the community/government relations plan and takes an active role in local community organizations. Professionally network with the appropriate community/government leaders, institutions, and event planners.
Participates as a member of the center’s leasing and development team when applicable for the property. Supports leasing and development marketing resources in creating and implementing overall project positioning, and as assigned, leads the creation of such marketing plans and budgets where applicable. Under the direction of Corporate Marketing and other development marketing resources, supports ongoing graphics/signage communications strategy, ground-breaking/grand-opening events, and post-opening marketing strategy.
Develops new ideas and best practices to incorporate into the menu of consumer service and experience offerings.
The Marketing Manager is responsible for producing shopper insights, research findings, market information, and positioning/visioning recommendations with the customer - retailers, shopper, and community.
Works with Leasing, Corporate Marketing & General Manager to produce shopper insights and relevant research-based market information that supports business sales growth.
Building and Protecting the Center & Company Brand
Under the direction of Corporate Marketing, the Marketing Manager serves as a brand steward, overseeing and managing the implementation of the property brand and the CenterCal brand.
Protects and builds the center’s brand by supporting and ensuring strict adherence to brand guidelines set forth by the Corporate Marketing and CenterCal Creative Design team. Under the direction of Corporate Marketing, support the development and creation of the center’s communication materials (directories, copy for center collateral and print ads, seasonal campaigns, etc.). Works closely with CenterCal Creative Design Team to ensure brand adherence and review all significant campaigns with Corporate Marketing before production.
Provides clear and concise content for all marketing collateral; adheres to collateral process, strategically plans with content and programming.
Retail, Management and Sales Partners
The Marketing Manager is responsible for implementing unique marketing opportunities and programs to support retailer and sponsorship sales.
Develops retailer relations by establishing and maintaining a thorough understanding of retailer sales performance/store productivity, occupancy costs, percentage rent analysis, category analysis, retail trends, developments in the trade area, local/regional economy and competition and any other factors impacting overall center performance.
In conjunction with the General Manager and Corporate Marketing, hosts regular retailer meetings, preferably quarterly as a whole for the center and regular one-on-one meetings with tenants.
Solicits and encourages retailer participation/support to promote their business and add value to overall center marketing plans.
Builds retailer-focused programs that support traffic and sales growth.
Prepares correspondence, proposals, and presentations for a variety of audiences regarding programs, projects, and other ideas to support the business objectives of the center.
Works as an integral member of the center management team to achieve center goals and leads applicable report preparation of sales and traffic reporting, media relations and other necessary marketing-oriented support documents.
Works closely with Guest Services to ensure the contact list is updated monthly.
Work collaboratively with the Regional Specialty Leasing Manager in executing specialty leasing and business development initiatives and programs.
Responsible for maintaining the annual marketing budget under the direction of the Corporate Marketing and General Manager, including accurate monthly forecasts and accruals.
Responsible for generating and growing sponsorships for the center, increasing the bottom line.
Oversees the bidding process for large expenditures for marketing.
Communicate in advance with the General Manager and Corporate Marketing any potential problematic budget issues.
Works on special projects as requested by superiors and/or other corporate and all other duties as assigned.
Encourages and proactively leads team communication and idea exchanges to enhance the business.
Skill Set Required
Minimum of five years marketing and/or related experience preferred (retail, real estate, event marketing a plus).
Must possess strong creative skills as well as be a strategic and analytical thinker.
Must have prior leadership skills and ability to effectively manage people and processes while maintaining a positive, friendly disposition in a fast-paced, ever-changing environment.
Ability to collaborate with others and manage through conflict.
Comfort level with all digital assets: social media/internet/web.
Strong internal drive and initiative to produce results.
Ability to manage budgets and have solid accounting skills.
Exceptional verbal and written communication skills.
Must be proficient on basic Microsoft Office platform/Internet.
Ability to manage digital assets as outlined in job description.
Meticulous, event planning a plus.
Organized and able to multi-task.
Must be flexible and able to work events and manager on duty (MOD) shifts, including nights, weekends, and holidays.
Some travel may be required (training, assisting sister properties, etc.).
CenterCal is a premier retail real estate company focused on development and acquisitions in the western United States with expertise in building and redeveloping outdoor lifestyle centers, power centers, and regional malls. As one of most active retail developers in the United States, CenterCal has an extensive track record of successfully leasing retail centers with high-quality tenants, and CenterCal's strong equity base and efficient management platform position the company to successfully execute on emerging opportunities in any economic climate.