The Retail Commercial Partnerships Director of Sponsorship is responsible for driving revenue by securing strategic sponsorships and partnerships that strengthen marketing programs, enhance the customer experience and increase traffic and indirect sales to shopping centers. This role involves identifying potential sponsors for company-wide programs, physical spaces and amenities, including signature events, venues,
attractions and amenities while understanding their business objectives and creating tailored sponsorship opportunities that align with their goals. The Director will leverage strong sales acumen and relationship-building skills to negotiate and close deals, ensuring mutual value for both the sponsor and the company. The position is primarily focused on supporting retail properties and leading initiatives with other Irvine Company divisions. In collaboration with the Senior Director, the Director of Sponsorship will be
responsible for creating and managing a book of business and working on multiple projects simultaneously.

Job Duties:

• Strategize/ Conceptualize: Exciting, unique to market experiences that leverage the synergies between ICRP and partner brands to create a compelling value proposition and further enhance ICRP’s brand and visitation.
• Prospect Identification: Research and identify potential sponsors across various industries that align with the company’s brand and values.
• Relationship Management: Cultivate and maintain strong relationships with key decision-makers within target companies to understand their sponsorship needs and objectives as well as vendors and agencies.
• Proposal Development: Create compelling sponsorship proposals that effectively communicate the benefits and ROI of partnering with the company, including customized packages that meet the sponsor’s specific goals.
• Negotiation and Closing: Lead negotiations to secure sponsorship agreements, ensuring terms are favorable and meet revenue targets.
• Contract Management: Oversee the execution of sponsorship contracts, ensuring all deliverables are met and the partnership runs smoothly.
• Market Analysis: Stay informed about industry trends, competitor activities, and emerging opportunities to continuously refine and enhance the sponsorship offerings.
• Reporting: Track and report on sales performance, sponsorship effectiveness, and client feedback to optimize future sales strategies.
• Drive Execution & Collaboration excellence for all deal fulfillment. Work closely with Management, Operations, Leasing, Marketing, Design and Development to ensure seamless integration of sponsorships into overall business strategies that are on-par with the overall aesthetics, customer experience, messaging and quality of the merchants at the Retail Centers.
• Develop communication B2B content for marketing platforms on Sponsorship including video sizzle reels of programs.
• Manage monthly expenses and budget.
• Dedicated weekly meeting with Sr. Director to review pipeline, activity reports, client feedback and more.
• Thrive in a fast-paced environment and be resourceful, creative, detail oriented and capable of running multiple projects with limited supervision and with a sense of ownership and vitality.
• Provide verifiable and accurate proof of performance reports to clients the morning campaign is live including photography with personal cell phone.
• Manages administrative support including generating reports and assembling sponsor and premium space fulfillment packages.
• Other duties as assigned by the Senior Director.